세계적인 디자인 컨설팅그룹인IDEO에서는 기존 제품의 개선 혹은 신상품 개발을 위한 새로운 영역을 찾기 위한 연구로서 사람들의 생각없는 행동에 대한 연구를 지속적으로 해오고 있다. 이는 기존 인터뷰나 FGI등의 마케팅 조사 방법을 통해서 찾을 수 없는 "사용자들조차 인식하지 못하는 잠재적인 니즈"를 찾기 위한 효율적인 방법이라 생각한다.
또한 이러한 연구 결과들을 Thoughtlessacts 라는 제목으로 책을 판매하고 있다.
또한 이러한 연구 결과들을 Thoughtlessacts 라는 제목으로 책을 판매하고 있다.
| Price: | $20.67 |
Book Description
From IDEO, the global innovation and design firm responsible for such landmark products as Apple's first computer mouse, comes a primer in the observation method that keeps their practice human-centered and ever ingenious. People unconsciously perform ultraordinary actions every day, from throwing a jacket over a chair back to claim the seat, or placing something in the teeth when all hands are full. These "thoughtless acts" reveal the subtle but crucial ways people behave in a world not always perfectly tailored to their needs. Thoughtless Acts? is a collection of dozens of (often humorous) snapshots capturing such fleeting adaptations and minor exploitations. This method of observation demonstrates the kind of common-sense approach that can inspire designers and anyone involved in creative endeavors. Thoughtless Acts? is a privileged peek at how IDEO creates the people-friendly products, services, and spaces for which they are so widely recognized.
About the Author
Jane Fulton Suri is the worldwide leader of human factors design and research for IDEO. She teaches regularly at Stanford University, UC Berkeley's Haas School of Business, and the California College of the Arts. She lives in Berkeley. IDEO is a global innovation and design consultancy headquartered in Palo Alto, California, and has designed some of the world's best known products, services, and spaces.
From IDEO, the global innovation and design firm responsible for such landmark products as Apple's first computer mouse, comes a primer in the observation method that keeps their practice human-centered and ever ingenious. People unconsciously perform ultraordinary actions every day, from throwing a jacket over a chair back to claim the seat, or placing something in the teeth when all hands are full. These "thoughtless acts" reveal the subtle but crucial ways people behave in a world not always perfectly tailored to their needs. Thoughtless Acts? is a collection of dozens of (often humorous) snapshots capturing such fleeting adaptations and minor exploitations. This method of observation demonstrates the kind of common-sense approach that can inspire designers and anyone involved in creative endeavors. Thoughtless Acts? is a privileged peek at how IDEO creates the people-friendly products, services, and spaces for which they are so widely recognized.
About the Author
Jane Fulton Suri is the worldwide leader of human factors design and research for IDEO. She teaches regularly at Stanford University, UC Berkeley's Haas School of Business, and the California College of the Arts. She lives in Berkeley. IDEO is a global innovation and design consultancy headquartered in Palo Alto, California, and has designed some of the world's best known products, services, and spaces.
또한 사용자들과 함께 자신의 생각없는 행동들에 대한 데이터를 지속적으로 모으고 있다.
http://www.thoughtlessacts.com/
by.라이토(laitto79@gmail.com)
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